Digital Marketing Internship Program
Learning digital marketing can open up exciting career opportunities, enhance marketing effectiveness, and enable businesses and individuals to thrive in the digital age.
Month-1
Week-1
- Overview of digital marketing landscape
- Importance and benefits of digital marketing
- Evolution of digital marketing
- Key digital marketing channels
Week-2
- Basics of website design and usability
- Introduction to Search Engine Optimisation (SEO)
- On-page and Off-page SEO techniques
- Understanding website analytics
Week-3
- Importance of content in digital marketing
- Creating high-quality and engaging content
- Content distribution strategies
- Content marketing tools and platforms
Week-4
- Overview of major social media platforms
- Creating a social media strategy
- Building and engaging with your audience
- Social media analytics and tracking
Month-2
Week-1
- Advanced social media advertising techniques
- Influencer marketing strategies
- Social media management tools
- Case studies and best practices
Week-2
- Building an email list
- Crafting effective email campaigns
- Email automation and personalization
- Email marketing analytics
Week-3
- Introduction to PPC advertising
- Setting up Google Ads campaigns
- Keyword research and ad copywriting
- Bid management strategies
Week-4
- Advanced PPC advertising techniques
- Facebook Ads and other social media advertising platforms
- Remarketing and display advertising
- PPC analytics and optimization
Month-3
Week-1
- Importance of video content in digital marketing
- Creating and optimizing video content
- Video distribution channels (YouTube, Vimeo, etc.)
- Video advertising strategies
Week-2
- Mobile marketing trends and statistics
- Mobile website optimization
- SMS marketing strategies
- Mobile advertising techniques
Week-3
- Introduction to digital marketing analytics tools
- Key performance indicators (KPIs) in digital marketing
- Data interpretation and reporting
- A/B testing and optimization strategies
Week-4
- Developing a comprehensive digital marketing strategy
- Budgeting and resource allocation
- Setting realistic goals and objectives
- Continuous learning and staying updated with industry trends