Digital Marketing Internship Program

Learning digital marketing can open up exciting career opportunities, enhance marketing effectiveness, and enable businesses and individuals to thrive in the digital age.



Month-1


Week-1

  • Overview of digital marketing landscape
  • Importance and benefits of digital marketing
  • Evolution of digital marketing
  • Key digital marketing channels

Week-2

  • Basics of website design and usability
  • Introduction to Search Engine Optimisation (SEO)
  • On-page and Off-page SEO techniques
  • Understanding website analytics

Week-3

  • Importance of content in digital marketing
  • Creating high-quality and engaging content
  • Content distribution strategies
  • Content marketing tools and platforms

Week-4

  • Overview of major social media platforms
  • Creating a social media strategy
  • Building and engaging with your audience
  • Social media analytics and tracking

Month-2


Week-1

  • Advanced social media advertising techniques
  • Influencer marketing strategies
  • Social media management tools
  • Case studies and best practices

Week-2

  • Building an email list
  • Crafting effective email campaigns
  • Email automation and personalization
  • Email marketing analytics

Week-3

  • Introduction to PPC advertising
  • Setting up Google Ads campaigns
  • Keyword research and ad copywriting
  • Bid management strategies

Week-4

  • Advanced PPC advertising techniques
  • Facebook Ads and other social media advertising platforms
  • Remarketing and display advertising
  • PPC analytics and optimization

Month-3


Week-1

  • Importance of video content in digital marketing
  • Creating and optimizing video content
  • Video distribution channels (YouTube, Vimeo, etc.)
  • Video advertising strategies

Week-2

  • Mobile marketing trends and statistics
  • Mobile website optimization
  • SMS marketing strategies
  • Mobile advertising techniques

Week-3

  • Introduction to digital marketing analytics tools
  • Key performance indicators (KPIs) in digital marketing
  • Data interpretation and reporting
  • A/B testing and optimization strategies

Week-4

  • Developing a comprehensive digital marketing strategy
  • Budgeting and resource allocation
  • Setting realistic goals and objectives
  • Continuous learning and staying updated with industry trends